{"id":2897,"date":"2025-09-21T09:46:14","date_gmt":"2025-09-21T09:46:14","guid":{"rendered":"https:\/\/thealita.com\/vn\/?p=2897"},"modified":"2025-09-26T09:52:48","modified_gmt":"2025-09-26T09:52:48","slug":"tracking-khach-hang-theo-chu-ky-du-an-bds","status":"publish","type":"post","link":"https:\/\/thealita.com\/vn\/tracking-khach-hang-theo-chu-ky-du-an-bds\/","title":{"rendered":"\u1ee8ng d\u1ee5ng d\u1eef li\u1ec7u &#038; ph\u00e2n t\u00edch h\u00e0nh vi: Tracking kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng theo chu k\u1ef3 d\u1ef1 \u00e1n b\u1ea5t \u0111\u1ed9ng s\u1ea3n"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Kh\u00e1m ph\u00e1 c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u v\u00e0 ph\u00e2n t\u00edch h\u00e0nh vi v\u1edbi <a href=\"https:\/\/app.thealita.com\/\">theAlita<\/a> \u0111\u1ec3 tracking kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng theo t\u1eebng giai \u0111o\u1ea1n chu k\u1ef3 d\u1ef1 \u00e1n. Gi\u00fap ch\u1ee7 \u0111\u1ea7u t\u01b0 &amp; ph\u00f2ng Truy\u1ec1n th\u00f4ng \u0111\u1ecdc insight h\u00e0nh vi th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111o hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng<\/span><\/p>\n<h2><b>V\u00ec sao d\u1eef li\u1ec7u &amp; ph\u00e2n t\u00edch h\u00e0nh vi quan tr\u1ecdng trong chu k\u1ef3 d\u1ef1 \u00e1n b\u1ea5t \u0111\u1ed9ng s\u1ea3n?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">M\u1ed9t d\u1ef1 \u00e1n th\u01b0\u1eddng tr\u1ea3i qua ba m\u1ed1c l\u1edbn: m\u1edf b\u00e1n \u2013 c\u1ea5t n\u00f3c \u2013 b\u00e0n giao. \u1ede m\u1ed7i giai \u0111o\u1ea1n, h\u00e0nh vi kh\u00e1ch h\u00e0ng thay \u0111\u1ed5i r\u00f5 r\u1ec7t:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Khi m\u1edf b\u00e1n, kh\u00e1ch h\u00e0ng quan t\u00e2m \u0111\u1ebfn gi\u00e1 v\u00e0 ch\u00ednh s\u00e1ch thanh to\u00e1n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Khi c\u1ea5t n\u00f3c, s\u1ef1 ch\u00fa \u00fd chuy\u1ec3n sang ti\u1ebfn \u0111\u1ed9 v\u00e0 uy t\u00edn ch\u1ee7 \u0111\u1ea7u t\u01b0.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Khi b\u00e0n giao, kh\u00e1ch h\u00e0ng quan t\u00e2m ti\u1ec7n \u00edch, ch\u1ea5t l\u01b0\u1ee3ng s\u1ed1ng v\u00e0 c\u1ed9ng \u0111\u1ed3ng c\u01b0 d\u00e2n.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">D\u1eef li\u1ec7u v\u00e0 ph\u00e2n t\u00edch h\u00e0nh vi gi\u00fap doanh nghi\u1ec7p \u0111\u1ecdc \u0111\u00fang t\u00edn hi\u1ec7u t\u1eeb c\u1ed9ng \u0111\u1ed3ng, tr\u00e1nh b\u1ecf l\u1ee1 th\u1eddi \u0111i\u1ec3m v\u00e0ng \u0111\u1ec3 truy\u1ec1n th\u00f4ng.<\/span><\/p>\n<h2><b>Tracking kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng theo chu k\u1ef3 d\u1ef1 \u00e1n b\u1eb1ng d\u1eef li\u1ec7u social<\/b><\/h2>\n<h3><b>Theo d\u00f5i bi\u1ebfn \u0111\u1ed9ng audience t\u1eeb fanpage &amp; group<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">theAlita cho ph\u00e9p nh\u1eadp URL fanpage ho\u1eb7c group li\u00ean quan \u0111\u1ebfn d\u1ef1 \u00e1n \u0111\u1ec3 theo d\u00f5i s\u1ef1 t\u0103ng gi\u1ea3m th\u00e0nh vi\u00ean. V\u00ed d\u1ee5, m\u1ed9t group c\u01b0 d\u00e2n c\u00f3 th\u1ec3 t\u0103ng 30% sau \u0111\u1ee3t m\u1edf b\u00e1n ho\u1eb7c fanpage d\u1ef1 \u00e1n t\u0103ng 5.000 l\u01b0\u1ee3t follow sau chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00ed d\u1ee5 audience m\u1eabu t\u1eeb Audience H\u1ed9i Mua B\u00e1n Nh\u00e0 \u0110\u1ea5t Gi\u00e1 R\u1ebb TPHCM v\u1edbi h\u01a1n 30.845 h\u1ed3 s\u01a1 \u2014 c\u00f3 th\u1ec3 l\u00e0m d\u1eef li\u1ec7u benchmark \u0111\u1ec3 theo d\u00f5i bi\u1ebfn \u0111\u1ed9ng theo t\u1eebng m\u1ed1c d\u1ef1 \u00e1n.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">theAlita Link:<\/span><a href=\"https:\/\/app.thealita.com\/136939363652933?ref=IWZ9ZUFI\"><span style=\"font-weight: 400;\"> https:\/\/app.thealita.com\/136939363652933<\/span><\/a><\/p>\n<h3><b>\u0110\u1ecdc insight h\u00e0nh vi t\u1ea1i t\u1eebng giai \u0111o\u1ea1n<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Giai \u0111o\u1ea1n m\u1edf b\u00e1n: t\u0103ng m\u1ea1nh l\u01b0\u1ee3t inbox h\u1ecfi v\u1ec1 gi\u00e1, ch\u00ednh s\u00e1ch tr\u1ea3 g\u00f3p.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Giai \u0111o\u1ea1n c\u1ea5t n\u00f3c: th\u00e0nh vi\u00ean group t\u00edch c\u1ef1c t\u00ecm ki\u1ebfm \u1ea3nh th\u1ef1c t\u1ebf, ti\u1ebfn \u0111\u1ed9 c\u00f4ng tr\u00ecnh.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Giai \u0111o\u1ea1n b\u00e0n giao: nhi\u1ec1u th\u1ea3o lu\u1eadn xoay quanh ti\u1ec7n \u00edch n\u1ed9i khu, d\u1ecbch v\u1ee5 qu\u1ea3n l\u00fd, ch\u1ea5t l\u01b0\u1ee3ng ho\u00e0n thi\u1ec7n.<\/span><\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-2901 size-full\" src=\"https:\/\/thealita.com\/vn\/wp-content\/uploads\/2025\/09\/screenshot_1758448604.png\" alt=\"\" width=\"1151\" height=\"583\" srcset=\"https:\/\/thealita.com\/vn\/wp-content\/uploads\/2025\/09\/screenshot_1758448604.png 1151w, https:\/\/thealita.com\/vn\/wp-content\/uploads\/2025\/09\/screenshot_1758448604-300x152.png 300w, https:\/\/thealita.com\/vn\/wp-content\/uploads\/2025\/09\/screenshot_1758448604-1024x519.png 1024w, https:\/\/thealita.com\/vn\/wp-content\/uploads\/2025\/09\/screenshot_1758448604-768x389.png 768w, https:\/\/thealita.com\/vn\/wp-content\/uploads\/2025\/09\/screenshot_1758448604-650x329.png 650w\" sizes=\"(max-width: 1151px) 100vw, 1151px\" \/><\/p>\n<h2><b>Use Case: \u1ee8ng d\u1ee5ng theAlita trong tracking chu k\u1ef3 d\u1ef1 \u00e1n<\/b><\/h2>\n<h3><b>T\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf \u2013 D\u1ef1 \u00e1n Sunrise City View (gi\u1ea3 \u0111\u1ecbnh)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ch\u1ee7 \u0111\u1ea7u t\u01b0 mu\u1ed1n theo d\u00f5i hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng trong su\u1ed1t 18 th\u00e1ng tri\u1ec3n khai d\u1ef1 \u00e1n Sunrise City View.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Thu th\u1eadp d\u1eef li\u1ec7u<\/b>&nbsp;\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Import fanpage ch\u00ednh th\u1ee9c c\u1ee7a d\u1ef1 \u00e1n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Import group c\u1ed9ng \u0111\u1ed3ng \u201cC\u01b0 D\u00e2n Sunrise City Qu\u1eadn 7\u201d (~30.000 th\u00e0nh vi\u00ean).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Theo d\u00f5i audience li\u00ean quan t\u1eeb c\u00e1c Ads Post trong giai \u0111o\u1ea1n m\u1edf b\u00e1n.<\/span>&nbsp;<\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Bi\u1ebfn \u0111\u1ed9ng audience<\/b>&nbsp;\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Th\u00e1ng m\u1edf b\u00e1n: group t\u0103ng 8.000 th\u00e0nh vi\u00ean (+40%), fanpage t\u0103ng 12.000 follow.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Th\u00e1ng c\u1ea5t n\u00f3c: group t\u0103ng th\u00eam 5.000 th\u00e0nh vi\u00ean, l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c b\u00e0i ti\u1ebfn \u0111\u1ed9 t\u0103ng 70%.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Th\u00e1ng b\u00e0n giao: l\u01b0\u1ee3t inbox v\u1ec1 ti\u1ec7n \u00edch t\u0103ng 55%, l\u01b0\u1ee3ng th\u00e0nh vi\u00ean group t\u0103ng 3.000.<\/span>&nbsp;<\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ph\u00e2n t\u00edch &amp; h\u00e0nh \u0111\u1ed9ng<\/b>&nbsp;\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">M\u1edf b\u00e1n: Digital team t\u1eadp trung v\u00e0o content \u201c\u01b0u \u0111\u00e3i t\u00e0i ch\u00ednh\u201d \u0111\u1ec3 ch\u1ed1t kh\u00e1ch nhanh.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">C\u1ea5t n\u00f3c: Truy\u1ec1n th\u00f4ng chuy\u1ec3n h\u01b0\u1edbng sang h\u00ecnh \u1ea3nh th\u1ef1c t\u1ebf, uy t\u00edn ch\u1ee7 \u0111\u1ea7u t\u01b0.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">B\u00e0n giao: nh\u1ea5n m\u1ea1nh tr\u1ea3i nghi\u1ec7m c\u01b0 d\u00e2n, d\u1ecbch v\u1ee5 qu\u1ea3n l\u00fd, ti\u1ec7n \u00edch n\u1ed9i khu.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h2><b>T\u1ed1i \u01b0u chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng theo h\u00e0nh vi<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Nh\u1edd d\u1eef li\u1ec7u t\u1eeb theAlita, ph\u00f2ng Truy\u1ec1n th\u00f4ng x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Th\u1eddi \u0111i\u1ec3m n\u00e0o c\u1ea7n t\u0103ng ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o (v\u00ed d\u1ee5 khi l\u01b0\u1ee3ng audience b\u00f9ng n\u1ed5 \u1edf giai \u0111o\u1ea1n m\u1edf b\u00e1n).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lo\u1ea1i n\u1ed9i dung n\u00e0o t\u1ea1o hi\u1ec7u \u1ee9ng m\u1ea1nh nh\u1ea5t (\u1ea3nh th\u1ef1c t\u1ebf khi c\u1ea5t n\u00f3c, review c\u01b0 d\u00e2n khi b\u00e0n giao).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">So s\u00e1nh bi\u1ebfn \u0111\u1ed9ng audience v\u1edbi \u0111\u1ed1i th\u1ee7 c\u00f9ng ph\u00e2n kh\u00fac \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Tham kh\u1ea3o Audience \u201cC\u01b0 D\u00e2n Sunrise City Qu\u1eadn 7\u201d: <\/span><a href=\"https:\/\/app.thealita.com\/905971796206835?ref=IWZ9ZUFI\"><span style=\"font-weight: 400;\">https:\/\/app.thealita.com\/905971796206835<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-2902 size-full\" src=\"https:\/\/thealita.com\/vn\/wp-content\/uploads\/2025\/09\/screenshot_1758448758.png\" alt=\"\" width=\"1149\" height=\"609\" srcset=\"https:\/\/thealita.com\/vn\/wp-content\/uploads\/2025\/09\/screenshot_1758448758.png 1149w, https:\/\/thealita.com\/vn\/wp-content\/uploads\/2025\/09\/screenshot_1758448758-300x159.png 300w, https:\/\/thealita.com\/vn\/wp-content\/uploads\/2025\/09\/screenshot_1758448758-1024x543.png 1024w, https:\/\/thealita.com\/vn\/wp-content\/uploads\/2025\/09\/screenshot_1758448758-768x407.png 768w, https:\/\/thealita.com\/vn\/wp-content\/uploads\/2025\/09\/screenshot_1758448758-650x345.png 650w\" sizes=\"(max-width: 1149px) 100vw, 1149px\" \/><\/p>\n<h2><b>K\u1ebft lu\u1eadn \u2013 D\u1eef li\u1ec7u &amp; ph\u00e2n t\u00edch h\u00e0nh vi: Ch\u00eca kh\u00f3a \u0111\u1ecdc th\u1ecb tr\u01b0\u1eddng b\u1ea5t \u0111\u1ed9ng s\u1ea3n<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Tracking kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng theo chu k\u1ef3 d\u1ef1 \u00e1n b\u1eb1ng theAlita gi\u00fap ch\u1ee7 \u0111\u1ea7u t\u01b0 v\u00e0 ph\u00f2ng Truy\u1ec1n th\u00f4ng \u0111o hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng r\u00f5 r\u00e0ng, n\u1eafm b\u1eaft insight th\u1ecb tr\u01b0\u1eddng theo t\u1eebng m\u1ed1c, t\u1ed1i \u01b0u ng\u00e2n s\u00e1ch v\u00e0 gia t\u0103ng ni\u1ec1m tin kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Li\u00ean h\u1ec7 theAlita \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m b\u1ea3n \u0111\u1ed3 d\u1eef li\u1ec7u nh\u00e0 \u0111\u1ea7u t\u01b0 b\u1ea5t \u0111\u1ed9ng s\u1ea3n. \u0110\u0103ng k\u00fd t\u00e0i kho\u1ea3n<a href=\"https:\/\/app.thealita.com\/signup?ref=IWZ9ZUFI\"> t\u1ea1i \u0111\u00e2y<\/a>.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kh\u00e1m ph\u00e1 c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u v\u00e0 ph\u00e2n t\u00edch h\u00e0nh vi [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2899,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-2897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ung-dung"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u1ee8ng d\u1ee5ng d\u1eef li\u1ec7u &amp; ph\u00e2n t\u00edch h\u00e0nh vi: Tracking kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng theo chu k\u1ef3 d\u1ef1 \u00e1n b\u1ea5t \u0111\u1ed9ng s\u1ea3n - The Alita - Social Segmentation Platform by AI<\/title>\n<meta name=\"description\" content=\"Kh\u00e1m ph\u00e1 c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u v\u00e0 ph\u00e2n t\u00edch h\u00e0nh vi v\u1edbi theAlita \u0111\u1ec3 tracking kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng theo t\u1eebng giai \u0111o\u1ea1n chu k\u1ef3 d\u1ef1 \u00e1n. 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