{"id":2904,"date":"2025-09-21T10:21:37","date_gmt":"2025-09-21T10:21:37","guid":{"rendered":"https:\/\/thealita.com\/vn\/?p=2904"},"modified":"2025-09-26T09:51:36","modified_gmt":"2025-09-26T09:51:36","slug":"phan-tich-du-lieu-cong-dong-moi-gioi-ctv-bds","status":"publish","type":"post","link":"https:\/\/thealita.com\/vn\/phan-tich-du-lieu-cong-dong-moi-gioi-ctv-bds\/","title":{"rendered":"\u1ee8ng d\u1ee5ng d\u1eef li\u1ec7u &#038; ph\u00e2n t\u00edch h\u00e0nh vi: Ph\u00e2n t\u00edch c\u1ed9ng \u0111\u1ed3ng m\u00f4i gi\u1edbi &#038; CTV trong b\u1ea5t \u0111\u1ed9ng s\u1ea3n"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Kh\u00e1m ph\u00e1 c\u00e1ch <a href=\"https:\/\/app.thealita.com\/\">theAlita<\/a> \u1ee9ng d\u1ee5ng d\u1eef li\u1ec7u v\u00e0 ph\u00e2n t\u00edch h\u00e0nh vi \u0111\u1ec3 ph\u00e2n t\u00edch c\u1ed9ng \u0111\u1ed3ng m\u00f4i gi\u1edbi &amp; CTV b\u1ea5t \u0111\u1ed9ng s\u1ea3n, t\u1ea1o segment ri\u00eang gi\u00fap c\u00f4ng ty ph\u00e2n ph\u1ed1i m\u1edf r\u1ed9ng k\u00eanh b\u00e1n h\u00e0ng v\u00e0 t\u1ed1i \u01b0u tuy\u1ec3n d\u1ee5ng.<\/span><\/p>\n<h2><b>V\u00ec sao d\u1eef li\u1ec7u &amp; ph\u00e2n t\u00edch h\u00e0nh vi quan tr\u1ecdng trong vi\u1ec7c ph\u00e1t tri\u1ec3n k\u00eanh ph\u00e2n ph\u1ed1i B\u0110S?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Th\u1ecb tr\u01b0\u1eddng b\u1ea5t \u0111\u1ed9ng s\u1ea3n ng\u00e0y c\u00e0ng c\u1ea1nh tranh, k\u00eanh ph\u00e2n ph\u1ed1i \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t. M\u00f4i gi\u1edbi v\u00e0 c\u1ed9ng t\u00e1c vi\u00ean (CTV) l\u00e0 l\u1ef1c l\u01b0\u1ee3ng tr\u1ef1c ti\u1ebfp \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh s\u1ed1 b\u00e1n h\u00e0ng. D\u1eef li\u1ec7u v\u00e0 ph\u00e2n t\u00edch h\u00e0nh vi gi\u00fap doanh nghi\u1ec7p t\u00ecm \u0111\u00fang \u0111\u1ed1i t\u00e1c n\u0103ng \u0111\u1ed9ng, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng nhanh ch\u00f3ng.<\/span><\/p>\n<h2><b>Ph\u00e2n t\u00edch c\u1ed9ng \u0111\u1ed3ng m\u00f4i gi\u1edbi &amp; CTV b\u1eb1ng d\u1eef li\u1ec7u social<\/b><\/h2>\n<h3><b>Thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb group ngh\u1ec1 &amp; fanpage c\u00e1 nh\u00e2n<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">theAlita thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb group chuy\u00ean ng\u00e0nh m\u00f4i gi\u1edbi, h\u1ed9i nh\u00f3m c\u1ed9ng t\u00e1c vi\u00ean b\u1ea5t \u0111\u1ed9ng s\u1ea3n. Ngo\u00e0i ra, ph\u00e2n t\u00edch ho\u1ea1t \u0111\u1ed9ng tr\u00ean fanpage c\u00e1 nh\u00e2n: t\u1ea7n su\u1ea5t \u0111\u0103ng b\u00e0i, t\u01b0\u01a1ng t\u00e1c, l\u0129nh v\u1ef1c quan t\u00e2m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t audience m\u1eabu t\u1eeb Audience ng\u00e0nh m\u00f4i gi\u1edbi b\u1ea5t \u0111\u1ed9ng s\u1ea3n: C\u1ed9ng \u0110\u1ed3ng M\u00f4i Gi\u1edbi B\u1ea5t \u0110\u1ed9ng S\u1ea3n v\u1edbi h\u01a1n 21.047 h\u1ed3 s\u01a1 \u2014 c\u00f3 th\u1ec3 d\u00f9ng l\u00e0m benchmark \u0111\u1ec3 so s\u00e1nh ho\u1ea1t \u0111\u1ed9ng m\u00f4i gi\u1edbi\/CTV.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">theAlita Link:<\/span><a href=\"https:\/\/app.thealita.com\/218571022346116?ref=IWZ9ZUFI\"><span style=\"font-weight: 400;\">https:\/\/app.thealita.com\/218571022346116<\/span><\/a><\/p>\n<h3><b>Ph\u00e2n lo\u1ea1i &amp; t\u1ea1o segment ri\u00eang cho m\u00f4i gi\u1edbi\/CTV<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ph\u00e2n lo\u1ea1i theo m\u1ee9c \u0111\u1ed9 ho\u1ea1t \u0111\u1ed9ng: m\u00f4i gi\u1edbi chuy\u00ean nghi\u1ec7p \u0111\u0103ng b\u00e0i th\u01b0\u1eddng xuy\u00ean, tr\u1ea3 l\u1eddi tin nh\u1eafn nhanh; m\u00f4i gi\u1edbi b\u00e1n th\u1eddi gian; c\u1ed9ng t\u00e1c vi\u00ean m\u1edbi.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1ea1o segment \u201cCTV t\u00edch c\u1ef1c\u201d, \u201cm\u00f4i gi\u1edbi top performer\u201d \u0111\u1ec3 ph\u1ee5c v\u1ee5 tuy\u1ec3n d\u1ee5ng &amp; h\u1ee3p t\u00e1c.<\/span><\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-2910 size-full\" src=\"https:\/\/thealita.com\/vn\/wp-content\/uploads\/2025\/09\/screenshot_1758451200.png\" alt=\"\" width=\"1147\" height=\"605\" srcset=\"https:\/\/thealita.com\/vn\/wp-content\/uploads\/2025\/09\/screenshot_1758451200.png 1147w, https:\/\/thealita.com\/vn\/wp-content\/uploads\/2025\/09\/screenshot_1758451200-300x158.png 300w, https:\/\/thealita.com\/vn\/wp-content\/uploads\/2025\/09\/screenshot_1758451200-1024x540.png 1024w, https:\/\/thealita.com\/vn\/wp-content\/uploads\/2025\/09\/screenshot_1758451200-768x405.png 768w, https:\/\/thealita.com\/vn\/wp-content\/uploads\/2025\/09\/screenshot_1758451200-650x343.png 650w\" sizes=\"(max-width: 1147px) 100vw, 1147px\" \/><\/p>\n<h2><b>Use Case: \u1ee8ng d\u1ee5ng theAlita cho c\u00f4ng ty ph\u00e2n ph\u1ed1i &amp; tuy\u1ec3n d\u1ee5ng m\u00f4i gi\u1edbi<\/b><\/h2>\n<h3><b>T\u00ecm \u0111\u1ed1i t\u00e1c b\u00e1n h\u00e0ng ti\u1ec1m n\u0103ng<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">M\u1ed9t c\u00f4ng ty ph\u00e2n ph\u1ed1i t\u1ea1i TP.HCM mu\u1ed1n m\u1edf r\u1ed9ng \u0111\u1ed9i CTV \u0111\u1ec3 ph\u1ee7 th\u1ecb tr\u01b0\u1eddng qu\u1eadn huy\u1ec7n. H\u1ecd d\u00f9ng theAlita import audience t\u1eeb kho\u1ea3ng 15 group ngh\u1ec1 m\u00f4i gi\u1edbi c\u00f3 ho\u1ea1t \u0111\u1ed9ng cao + c\u00e1c fanpage c\u00e1 nh\u00e2n c\u1ee7a m\u00f4i gi\u1edbi n\u1ed5i b\u1eadt. D\u1eef li\u1ec7u ph\u00e2n t\u00edch cho th\u1ea5y kho\u1ea3ng 12% trong t\u1ed5ng audience l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u0103ng tin b\u00e1n h\u00e0ng th\u01b0\u1eddng xuy\u00ean + c\u00f3 l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c cao (comment, s\u1ed1 l\u01b0\u1ee3ng followers t\u1ed1t).<\/span><\/p>\n<h3><b>M\u1edf r\u1ed9ng k\u00eanh ph\u00e2n ph\u1ed1i hi\u1ec7u qu\u1ea3<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">T\u1eeb ph\u00e2n \u0111o\u1ea1n ho\u1ea1t \u0111\u1ed9ng m\u1ea1nh, c\u00f4ng ty g\u1eedi th\u00f4ng \u0111i\u1ec7p tuy\u1ec3n d\u1ee5ng v\u1edbi ch\u00ednh s\u00e1ch hoa h\u1ed3ng h\u1ea5p d\u1eabn, h\u1ed7 tr\u1ee3 truy\u1ec1n th\u00f4ng cho CTV c\u00e1 nh\u00e2n m\u1ea1nh. \u0110\u1ed3ng th\u1eddi ph\u00e2n lo\u1ea1i d\u1ef1 \u00e1n ph\u00f9 h\u1ee3p: nh\u1eefng m\u00f4i gi\u1edbi n\u0103ng \u0111\u1ed9ng v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ea7u t\u01b0 \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o k\u00eanh d\u1ef1 \u00e1n c\u00f3 ti\u1ec1m n\u0103ng l\u1ee3i nhu\u1eadn cao; nh\u1eefng CTV m\u1edbi ho\u1eb7c \u00edt t\u01b0\u01a1ng t\u00e1c \u0111\u01b0\u1ee3c ph\u00e2n v\u00e0o d\u1ef1 \u00e1n c\u00f3 s\u1ea3n ph\u1ea9m gi\u00e1 v\u1eeba ph\u1ea3i, d\u1ec5 ti\u1ebfp c\u1eadn.<\/span><\/p>\n<h3><b>T\u1ed1i \u01b0u chi\u1ebfn l\u01b0\u1ee3c tuy\u1ec3n d\u1ee5ng &amp; qu\u1ea3n l\u00fd c\u1ed9ng \u0111\u1ed3ng<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">C\u00f4ng ty th\u00e0nh l\u1eadp group ri\u00eang cho c\u00e1c CTV \u0111\u01b0\u1ee3c ch\u1ecdn, d\u00f9ng theAlita \u0111o h\u00e0nh vi t\u01b0\u01a1ng t\u00e1c trong group n\u1ed9i b\u1ed9 (ai th\u01b0\u1eddng tr\u1ea3 l\u1eddi kh\u00e1ch h\u00e0ng nhanh, ai chia s\u1ebb n\u1ed9i dung h\u1ed7 tr\u1ee3). T\u1eeb \u0111\u00f3 c\u00f3 ch\u01b0\u01a1ng tr\u00ecnh th\u01b0\u1edfng\/\u0111\u00e0o t\u1ea1o ri\u00eang cho \u201cm\u00f4i gi\u1edbi top performer\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">K\u1ebft qu\u1ea3 sau 2 th\u00e1ng: tuy\u1ec3n \u0111\u01b0\u1ee3c h\u01a1n 200 CTV m\u1edbi, trong s\u1ed1 \u0111\u00f3 ~30% \u0111\u1ea1t m\u1ee9c ho\u1ea1t \u0111\u1ed9ng cao (t\u01b0\u01a1ng t\u00e1c t\u1ed1t, \u0111\u0103ng tin \u0111\u1ec1u \u0111\u1eb7n), doanh s\u1ed1 t\u1eeb k\u00eanh CTV \u0111\u00f3ng g\u00f3p t\u0103ng 18%.<\/span><\/p>\n<h2><b>L\u1ee3i \u00edch c\u1ee5 th\u1ec3 t\u1eeb vi\u1ec7c ph\u00e2n t\u00edch c\u1ed9ng \u0111\u1ed3ng m\u00f4i gi\u1edbi &amp; CTV<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gi\u00fap c\u00f4ng ty ph\u00e2n ph\u1ed1i nhanh ch\u00f3ng x\u00e2y d\u1ef1ng m\u1ea1ng l\u01b0\u1edbi c\u1ed9ng t\u00e1c vi\u00ean r\u1ed9ng kh\u1eafp.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1ed1i \u01b0u chi ph\u00ed marketing nh\u1edd t\u1eadp trung v\u00e0o nh\u00f3m ho\u1ea1t \u0111\u1ed9ng t\u00edch c\u1ef1c thay v\u00ec truy\u1ec1n th\u00f4ng \u0111\u1ea1i tr\u00e0.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gia t\u0103ng t\u1ef7 l\u1ec7 ch\u1ed1t giao d\u1ecbch nh\u1edd ch\u1ecdn \u0111\u00fang k\u00eanh ph\u00e2n ph\u1ed1i, l\u00e0m vi\u1ec7c v\u1edbi m\u00f4i gi\u1edbi\/CTV c\u00f3 n\u0103ng l\u1ef1c th\u1ef1c s\u1ef1.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-2909 size-full\" src=\"https:\/\/thealita.com\/vn\/wp-content\/uploads\/2025\/09\/screenshot_1758449907.png\" alt=\"\" width=\"1151\" height=\"607\" srcset=\"https:\/\/thealita.com\/vn\/wp-content\/uploads\/2025\/09\/screenshot_1758449907.png 1151w, https:\/\/thealita.com\/vn\/wp-content\/uploads\/2025\/09\/screenshot_1758449907-300x158.png 300w, https:\/\/thealita.com\/vn\/wp-content\/uploads\/2025\/09\/screenshot_1758449907-1024x540.png 1024w, https:\/\/thealita.com\/vn\/wp-content\/uploads\/2025\/09\/screenshot_1758449907-768x405.png 768w, https:\/\/thealita.com\/vn\/wp-content\/uploads\/2025\/09\/screenshot_1758449907-650x343.png 650w\" sizes=\"(max-width: 1151px) 100vw, 1151px\" \/><\/p>\n<h2><b>K\u1ebft lu\u1eadn \u2013 D\u1eef li\u1ec7u &amp; ph\u00e2n t\u00edch h\u00e0nh vi: \u0110\u00f2n b\u1ea9y m\u1edf r\u1ed9ng k\u00eanh ph\u00e2n ph\u1ed1i B\u0110S<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch c\u1ed9ng \u0111\u1ed3ng m\u00f4i gi\u1edbi &amp; CTV b\u1eb1ng d\u1eef li\u1ec7u v\u00e0 ph\u00e2n t\u00edch h\u00e0nh vi gi\u00fap doanh nghi\u1ec7p t\u00ecm \u0111\u00fang \u0111\u1ed1i t\u00e1c, m\u1edf r\u1ed9ng k\u00eanh b\u00e1n h\u00e0ng. \u0110\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c then ch\u1ed1t \u0111\u1ec3 c\u00f4ng ty ph\u00e2n ph\u1ed1i v\u00e0 ph\u00f2ng tuy\u1ec3n d\u1ee5ng m\u00f4i gi\u1edbi gia t\u0103ng l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Li\u00ean h\u1ec7 theAlita \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m b\u1ea3n \u0111\u1ed3 d\u1eef li\u1ec7u nh\u00e0 \u0111\u1ea7u t\u01b0 b\u1ea5t \u0111\u1ed9ng s\u1ea3n. \u0110\u0103ng k\u00fd t\u00e0i kho\u1ea3n<a href=\"https:\/\/app.thealita.com\/signup?ref=IWZ9ZUFI\"> t\u1ea1i \u0111\u00e2y<\/a>.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kh\u00e1m ph\u00e1 c\u00e1ch theAlita \u1ee9ng d\u1ee5ng d\u1eef li\u1ec7u v\u00e0 ph\u00e2n t\u00edch h\u00e0nh [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2906,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-2904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ung-dung"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u1ee8ng d\u1ee5ng d\u1eef li\u1ec7u &amp; ph\u00e2n t\u00edch h\u00e0nh vi: Ph\u00e2n t\u00edch c\u1ed9ng \u0111\u1ed3ng m\u00f4i gi\u1edbi &amp; CTV trong b\u1ea5t \u0111\u1ed9ng s\u1ea3n - The Alita - Social Segmentation Platform by AI<\/title>\n<meta name=\"description\" content=\"Kh\u00e1m ph\u00e1 c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u v\u00e0 ph\u00e2n t\u00edch h\u00e0nh vi v\u1edbi theAlita \u0111\u1ec3 tracking kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng theo t\u1eebng giai \u0111o\u1ea1n chu k\u1ef3 d\u1ef1 \u00e1n. 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