This investment marks a pivotal step in our mission to help brands deeply understand user behavior and optimize advertising costs more effectively,” said Alita CEO
In February 2025, lita — a fast-growing B2B SaaS platform specializing in marketing data intelligence — successfully closed its Pre-Series A funding round, led by a prominent U.S.-based venture capital firm.
This strategic investment will empower Alita to accelerate the development of its proprietary AI technologies that analyze user behavior across social media platforms at scale. These innovations are designed to enable businesses to achieve deeper customer segmentation, smarter ad targeting, and greater cost-efficiency in media spending.
“We believe the future of advertising isn’t just about impressions—it’s about understanding the people behind them. With the strategic support from our Pre-Series A round, we’re moving faster than ever to transform behavioral data into actionable insights for marketers,” said Alexandre Anavin, CEO and co-founder of Alita.
This round not only affirms confidence in Alita’s technological vision but also lays the groundwork for rapid expansion across Southeast Asia and international markets. Alita remains committed to delivering transparent, privacy-conscious, and ROI-driven solutions tailored to the needs of today’s digital marketers.
Stay tuned for exciting product rollouts, new strategic partnerships, and real-world success stories from clients harnessing the power of behavioral data to drive sustainable growth.