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Case Studies

Real ROI from Real Companies

See how businesses across industries use ALITA to cut marketing costs, improve targeting, and grow revenue.

E-commerce Fashion — Ho Chi Minh City

Online fashion retailer with $10,000/month ad spend struggling with rising CPA on Facebook Ads.

E-commerce Facebook Ads
-38%
CPA Reduction
+52%
ROAS Improvement
$3,800
Monthly Savings
Challenge

Rapidly increasing Facebook CPA with broad targeting. $10,000/month ad spend with declining ROAS.

Solution

Used ALITA Social Segmentation to build audiences from competitor Facebook Groups. Deployed behavioral audience directly to Facebook Ads.

Result

CPA dropped from $12 to $7.44. ROAS went from 2.1x to 3.2x. Monthly ad spend dropped to $6,200 hitting same revenue targets.

B2B SaaS — Series A Startup

Technology startup with 2-3% cold outreach reply rate. No effective way to identify in-market prospects.

B2B SaaS Cold Email
3–5x
Reply Rate Increase
-45%
Cost per Lead
$8,500
Monthly Savings
Challenge

Low cold outreach reply rates (2-3%). No effective way to identify in-market prospects or personalize at scale.

Solution

Used AI Persona Insight to understand prospect behavior. Enriched 15,000+ leads with social context through Data Enrichment API.

Result

Cold email reply rate improved to 8-12%. CPL dropped from $45 to $28. Pipeline quality improved significantly with pre-qualified leads.

Real Estate Agency — Hanoi

Property agency struggling to find high-intent buyers using traditional Facebook targeting.

Real Estate Zalo + SMS
+120%
Lead Volume
-30%
Cost per Lead
$2,400
Monthly Savings
Challenge

Struggling to find high-intent property buyers on Facebook. No Zalo targeting capabilities with existing tools.

Solution

Built behavioral segments from real estate interest groups and exported to both Facebook and Zalo channels simultaneously.

Result

Lead volume doubled with multi-channel approach. Cost per lead dropped 30% through better targeting precision on both platforms.

English Language Center — Da Nang

Language training school with seasonal enrollment challenges and high cost per enrollment on Facebook.

Education Facebook + Zalo
-42%
Cost per Enrollment
+85%
Enrollment Rate
$1,800
Monthly Savings
Challenge

Seasonal enrollment with high cost per lead. Broad targeting wasted budget on audiences with no interest in language learning.

Solution

Segmented parents and young professionals from education-interest Facebook Groups. Ran multi-channel campaigns on Facebook and Zalo.

Result

Enrollment rate increased 85% during off-peak season. Cost per enrollment reduced by 42%. Zalo messaging achieved 67% read rate.

Restaurant Chain — Ho Chi Minh City

Multi-location restaurant chain looking to drive foot traffic and delivery orders through geo-targeted campaigns.

F&B Facebook + SMS
+65%
Store Visits
-35%
Cost per Visit
$2,100
Monthly Savings
Challenge

Generic geo-targeting on Facebook reaching people with no dining-out behavior. High cost per store visit with poor conversion.

Solution

Built food-enthusiast segments from F&B Groups. Combined with location data to run hyper-targeted SMS and Facebook campaigns near each store.

Result

Store visits up 65% across 5 locations. SMS campaigns achieved 72% open rate. Monthly marketing budget reduced by $2,100.

Insurance Brokerage — Singapore

Financial services firm with high-cost lead acquisition and strict compliance requirements for digital advertising.

Finance LinkedIn + Email
-50%
Cost per Qualified Lead
+90%
Lead Quality Score
$12,000
Monthly Savings
Challenge

Expensive lead acquisition ($85+/lead). High percentage of unqualified prospects. Strict compliance requirements limiting ad platforms.

Solution

Used B2B Lead Builder with financial behavior filters. AI Persona Insight identified high-net-worth individuals actively researching insurance products.

Result

Cost per qualified lead dropped from $85 to $42. Lead quality score improved 90%. Annual savings of $144,000 in marketing spend.

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