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Data Privacy

Privacy Policy

We care about your data privacy. Learn how ALITA collects, uses, and protects your information.

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Object to our processing, opt out of sales, and request deletion of your profile.

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Learn about the data ALITA has collected about you. Once verified, specify the type of information you want.

Privacy at ALITA

Read our privacy policy, terms of use, AI policy, and data handling procedures.

ALITA AI Policy

ALITA uses AI to enhance product capabilities including behavioral analysis, persona generation, and data enrichment. All AI-generated outputs are designed to assist, not replace, human decision-making. We are committed to responsible AI use and transparency.

GDPR Compliance

ALITA is fully GDPR compliant as both a Data Processor and Data Controller. We implement appropriate technical and organizational measures to ensure the security of personal data. EU residents have the right to access, rectify, erase, restrict processing, and port their data.

CCPA Compliance

In addition to GDPR, ALITA is fully compliant with the California Consumer Privacy Act (CCPA) of 2018. California residents can request access to their personal information, request deletion, and opt out of the sale of their personal information.

Data We Collect

We collect information to provide and improve our services:

  • Account Information: Name, email, company name, and billing details when you register.
  • Usage Data: How you interact with our platform, features used, and session duration.
  • Device Information: Browser type, IP address, operating system, and device identifiers.
  • Cookies: We use cookies for analytics, functionality, and personalization. See our Cookie Policy for details.

How We Use Your Data

  • To provide and maintain our services
  • To process transactions and send billing notifications
  • To improve and personalize user experience
  • To communicate updates, security alerts, and support messages
  • To comply with legal obligations

Your Rights

Under applicable data privacy laws, you have the right to:

  • Access and receive a copy of your personal data
  • Rectify inaccurate personal data
  • Request erasure of your personal data
  • Object to or restrict our processing
  • Data portability
  • Opt out of the sale of personal information (CCPA)

Contact Us

For privacy-related inquiries, contact us at privacy@theAlita.com or hi@theALITA.com